About your TIDEWEAVER
The sage behind your success
Hi, I’m Raechel. It’s a pleasure to cross paths.
Experience
I’ve spent 17+ years of my existence working as a professional web content writer, SEO specialist, website expert, scheduler, and legal assistant.
I’ve worked with reputable and high-profile employers, including an award-winning digital marketing agency and PayPal.
Insight
Throughout my tenure, I’ve noticed these pain points:
There’s too much work.
There’s not enough time.
There are insufficient resources.
Support is oftentimes unaffordable or inaccessible.
Available “solutions” are oftentimes insufficient, irrelevant, and/or standardized with no room for flexibility or customization.
Clients, patients, and customers are presented with mechanized processes and dismissive treatment.
Employees, leaders, and executives develop physical and psychological conditions related to too much work, not enough time, and no access to support, which makes it difficult or impossible to do their jobs.
And I am here with a solution.
Genuine support. Measurable results. Accessible pricing
Real support starts with reasonable expectations, attainable goals, and skilled craftsmanship. At TIDEWEAVER, this is achieved through unbundled, individual projects.
As your Guide, I handle the tasks you assign me via your desired Project(s). If the Project you need isn’t listed on the menu, let’s talk about creating one. Need more than one Project to get things done? We can build a custom Package to meet your needs—nothing more and nothing less.
This format provides accessible support with significantly lower prices, faster turnaround times, and customizable options to suit your needs, brand, and budget.
The lore behind TIDEWEAVER Offerings
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I have 9+ years of direct experience providing data-driven, strategic, and results-oriented SEO services in both agency and corporate settings.
I’ve produced SEO services for B2B and B2C websites.
I’m experienced in and continue to watch the development of AI-oriented strategies including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
I utilize industry-standard tools, including GA4, Google Search Console, SEMrush, Screaming Frog, and more.
I employ white hat methods, industry best practices, and proven approaches to all SEO Projects.
I am well-versed in onsite, local, Reddit, and technical SEO.
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I have 7+ years of direct experience building and redesigning websites that are user-friendly, optimized, and aesthetically pleasing.
I am well-versed in building, redesigning, refreshing, and migrating websites.
My preferred platforms to work on and with are Wix and Squarespace.
This website was built and designed by yours truly.
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I have 9+ years of direct professional experience writing webpage content, metadata, alt text, brand-oriented copy, product and service descriptions, newsletters, press releases, and more.
I’ve written strategic, on-brand content and copy for PayPal, Hanna Andersson, and more.
I’ve written optimized blog posts and articles for Luxury Presence, various local news sites, and more.
I have a BFA in Creative Writing from Western Michigan University, and spent years under the mentorship and in the community of local writer’s groups.
I’ve self-published one novel and made every possible mistake along the way. I use my knowledge to help other aspiring authors to write and self-publish their novels.
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I have a combined total of 9+ years’ experience in customer service, reception, administrative support, scheduling, legal assistant, and paralegal roles.
I have 2+ years’ experience working in a law office. I started as an intern and was hired to perform legal assistant and paralegal duties.
I have 4+ years of direct experience in family law. I also have deep familiarity with juvenile justice, DCFS/CPS, criminal law, employment law, and entertainment law.
